A set of three black icons of a moth, buck, and duck.

Georgia Museum of Natural History

ICON DESIGN, BRANDING, POSTER DESIGN

The Georgia Museum of Natural History collects and preserves evidence of the cultural and natural heritage of Georgia. Most of the museum's collections consist of specimens on display to be studied by students and professionals.

I selected three specimens that were the most representative of the museum and designed them into a unified set of icons. I then used these icons to design posters advertising the museum.

Malaysian Moon Moth preserved specimen.
Buck preserved specimen.
Duck preserved specimen.
Malaysian Moon Moth sketches.
Buck sketches.
Duck sketches.
Malaysian Moon Moth icon.
Buck icon.
Duck icon.
Icon iterations on vellum paper for the first round of critique.
Icon iterations printed on paper for the second round of critique.
Refinements made to the icon set to make it a more unified family.
Version one of a poster using the duck icon. Title: Georgia Museum of Natural History. Subtitle 1: Gallery Hours. Subtitle 2: 101 Cedar Street.
Version two of a poster using the moth icon. Same text as the first poster.